Vision :
The overall purpose of the project will be to map the entire bidi trade in the seven largest bidi producing states, and identify gaps in legal and illicit bidi manufacture, its health and economic burden from patients and health system and patient perspective.
AIIMS-Jodhpur will document evidence from states. The study will cover 10 states: 8 of these are the largest bidi producers- West Bengal, Odisha, Madhya Pradesh, Chhattisgarh, Telangana, Andhra Pradesh, Tamil Nadu and Bihar. Two states, Maharashtra or Gujarat, and Rajasthan where bidi rolling has declined will also be studied.
SPH AIIMS :
All India Institute of Medical Sciences, Jodhpur is a central government tertiary level healthcare and research institute established by the Ministry of Health & Family Welfare, Government of India with the aim of correcting regional imbalances in healthcare in the country.
School of Public Health at AIIMS Jodhpur was established in 2017 to provide excellence in public health education, research and training along with highest standard of care to community. Since its establishment, many initiatives have been undertaken in various spheres of healthcare, including the field of tobacco control in form of sensitization camps and screening activities, cancer awareness projects and health education programs.
Faculty members from Institute have been also designated as a the Nodal persons for Scientific Group, for National Tobacco Testing Laboratory (NTTL) under the Ministry of Health and Family Welfare, Government of India in September 2020.
The School of Public Health has been actively involved in sensitization of urban slums regarding harmful effects of tobacco use and development of IEC material for the same. Tobacco control is also a major component of the School Health Promotion Program, which is a flagship programme of SPH AIIMS Jodhpur since 2019.
The International Union Against Tuberculosis and Lung DIseases :
The Union is amongst the global leaders in the fight against tobacco use. The Union centres its tobacco control work around the World Health Organization's Framework Convention on Tobacco Control (WHO FCTC) and a package of evidence-based measures proven to reduce tobacco use called MPOWER. Their work has spanned over 50 countries, impacting two-thirds of the world’s smokers with a focus on low- and middle-income countries, where 80 percent of tobacco deaths occur. The Union co-manages the Bloomberg Initiative to Reduce Tobacco Use Grants Program, which supports effective implementation of tobacco control laws.
Bloomberg Initiative to Reduce Tobacco Use Grants Program :
The Bloomberg Initiative to Reduce Tobacco Use is a grants program by The Bloomberg Philanthropies, that helps cities and countries implement measures that are proven to reduce use and protect people from harm, including smoke-free public places, banning tobacco advertising, increasing tax on tobacco products, requiring graphic warnings on cigarette packaging, and mass-media public awareness campaigns. Currently, the initiative spans more than 110 low- and middle-income countries.